An initiative which was conceived by partnership between Akhilesh Yadav, the Chief Minister of Uttar Pradesh and Facebook, commenced on 12th February, 2016, in Kannauj. ‘Boost Your Business’ will now be extended nationwide, after successful completion in UP. In the last one month, it was introduced in Kanpur, Varanasi, Allahabad, and Lucknow. Under this program, Facebook imparted training to businessmen of the state, with the help of its skilled staff.
‘Boost Your Business’ is aimed at increasing the revenue as well as the customer base. This program will help such ambitious people to grow, improve their marketing, and in turn, reach a bigger audience pool. Micro and medium businesses were also trained for a better CRM by the social media giant. The state government is ready to send talented entrepreneurs to different countries to learn the required skills which would make their home state prosper.
The Digital CM had extended all possible help to Facebook to make ‘Boost Your Business’ a success which came to an end in Lucknow. He said, “Facebook has given an opportunity to Uttar Pradesh to extend their business to the world. Uttar Pradesh government will always be ready to help such development initiatives.” According to the officials, more than 1000 pages have been created and around 1500 SMEs have been trained on how to grow their business using Facebook Pages from Uttar Pradesh.
Uttar Pradesh has become a favourite for business incubators and start-ups due to policies and initiatives like these, introduced by the government.