Every year approximately 80, 00,000 tons of waste flowers are dumped in the rivers, choking them and their flora and fauna to death. It isn’t always the industrial waste making them toxic. A lot of times, it is US, unknowingly!

Two young lads from Kanpur realized this and decided to make a change. They went ahead and participated in Tata Social Enterprise Challenge and worked on a strategy to turn discarded flowers into useful items. Karan Rastogi and Ankit Agarwal learnt the art in Uttarakhand and came back to their hometown in Uttar Pradesh to set up the company, HelpUsGreen. It manufactures ‘flowercycled’ natural and organic products from the Ganges waste. They collect flower waste from religious places and recycle it into vermicompost, luxury incense and bathing bars.

Akhilesh Yadav, the Chief Minister of Uttar Pradesh met the young entrepreneurs on 5th February 2016 to appreciate their work and lend his hand to this venture. This Kanpur duo has turned out to be true ambassadors for start-up initiatives, which are being supported by the State Government. Apart from utilising floral wastes from Temples and Mazars they are also providing employment to several women and free education to their children.

HelpUsGreen has plans of expanding their work to Varanasi and Allahabad and participate in ‘Clean Ganga’ campaign. Trending on social media platforms, this caught the interest of our CM who has directed the UP government to commission a study to assess how floral waste can be employed to prevent water pollution and also on how flowers offered at Varanasi’s Kashi Vishwanath temple can be recycled.

Our young CM has always supported the youth to come up with innovative strategies and helped them implement it. This initiation too can be great for ‘UP Goes Green.’